Decoding Logos - A Casestudy

Project: Decoding 90+ Logos and their Stories

Objective: To create compelling narratives behind the names and designs of over 90 logos, reinforcing the story and meaning behind each one while ensuring the writing attracts and resonates with viewers.

My Role:
Conducted a detailed study of over 90 logos, decoding the thought process and elements behind each design.
Crafted engaging narratives for each logo, highlighting their significance, and tying them back to their brand stories.
Focused on delivering high-quality writing that was both attractive to the reader and insightful, offering a deeper understanding of design choices.
Worked with an agency to ensure that the case study resonated with both design enthusiasts and the broader audience.

Results:
The case study was published in an e-magazine, showcasing the logos and their stories, receiving attention for the depth and creativity of the writing.
Enhanced viewers' understanding of the connection between design and branding through clear, impactful storytelling.